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The Secret Lush Cosmetics Master Plan
Since opening our doors over 27 years ago, Lush has been driven by innovation and ethics. Discover what the next 20 years hold for Lush, and how we’re building the company we want it to be…
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Be number 1 in every category
Do not accept the status quo: invent new products that fulfil all of the vision.
![An animated GIF: circular text reads u0022be number one in every categoryu0022, spinning slowly around a large number one in the centre.](https://weare.lush.com/wp-content/uploads/2022/04/Be-number-one-sml-1.gif)
![Animated GIF: circular text reads u0022Create a cosmetic revolutionu0022, spinning slowly around an icon of a raised fist holding a bottle in the centre.](https://weare.lush.com/wp-content/uploads/2022/02/Cosmetic-revolution-sml-1.gif)
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Over 28 years of Lush
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Lush opens its doors on Poole High Street, UK
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We Believe statement written
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A Lush bath bomb is exhibited in the Tate Art Gallery
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First Lush patent granted – for Bubble Bars
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The Queen accepts a Street Party bath bomb
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B Never Too Busy To Be Beautiful opened its doors
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Number 10 in The Sunday Times’ Best Companies To Work For
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Lush dumps 2 tonnes of manure at European Parliament
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Lush launched Charity Pot, Knot Wraps and the Black Pot scheme
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The Lush Prize is launched to support animal-free testing
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Lush becomes the first retail company to pay the London Living Wage
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A ‘live human testing’ window in Regent Street is installed as a protest
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Lush sets a new Guinness World Records
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The Self Preserving range is launched everywhere
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The Experimenter video hits the headlines
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Lush wins its court case against Amazon, for infringing its trademark
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Awarded the Fair Tax Mark
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Lush’s website switches off in support of #KeepItOn
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Lush commits to the Real Living Wage for all UK retail staff in April
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The EBT is established, holding 10% of the company for the benefit of Lush staff
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The first Naked Concept shop opens its doors in Milan, Italy
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The first carbon positive packaging at Lush arrives, by boat… Cork Pots
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Lush Lens is launched, reaching over 1million scans in just a few months
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Lush turns 25 and launches We Are Lush dot Com
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New website launched
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This is who we are
Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies, and solid shampoo bars, we place emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing, and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.
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Press Area
A one stop shop for your latest Lush news, recent awards, spokesperson updates and fun facts…
Must read
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All the need-to-know numbers from Lush 2021/22 audited accounts, and much more!
All companies need a vision. Although we didn’t really understand it, the Lush founders did have a vision. We believed you wanted effective products. Natural, fresh, and we didn’t want to spend more money on the packaging than on the contents.
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